Walmart Halloween RFP

For this project, we developed a pitch for Walmart’s month-long Halloween activation, balancing an immersive customer experience with flexible, brandable spaces for sponsors. I collaborated with the team to brainstorm concepts, which I then translated into cohesive designs. The project presented several challenges, including a tight timeline, budget constraints, and limited sponsorship awareness. These factors informed strategic design decisions to ensure a compelling yet cost-effective execution.