Sony Music Latin Grammy’s After Party
To celebrate one of the most iconic nights in Latin music, Sony Music hosted La Casa de Los Artistas—a luxurious, invitation-only after party designed to feel like “home” for their artists arriving from around the world. I was involved from pitch to final execution, shaping everything from conceptual development to visual design.
CLIENT: Sony Music Latin Iberia
PROGRAMS USED: Autodesk Maya, Photoshop, Illustrator, PowerPoint
NOTES: All presented art is FPO and property of Loud and Live and Sony Music
Here In Music
As part of an out-of-home campaign welcoming artists to Miami, I developed the Here in Music concept: placing billboards at culturally significant locations tied to Latin music history. I mocked up ads featuring lyrics, music video stills, and career milestones, designed to make passersby feel the weight of these achievements in the place where they happened. While the concept evolved, final billboards—based on my visual direction—were installed across the city ahead of the awards.
La Casa De Los Artistas
The after party’s creative direction blended two worlds—youthful, Gen Z-inspired energy and timeless, glamorous sophistication. Playing with iconography of keys, doors, and lush tropical foliage, I developed step-and-repeat designs, photo op concepts, and mood visuals to guide the overall aesthetic. These initial renders acted as fast, effective tools to align stakeholders before production.
Don Julio Bars
As a key sponsor, Don Julio required two custom bars. I created 16 scalable design options—ranging from bold statement pieces to streamlined builds that met budget constraints—before finalizing the selected concepts.
Invite Only
Drawing from early decor elements, I designed invitation concepts featuring keys, disco balls, and tropical plants. These pre-visuals tied into the evolving structural and decorative direction, ensuring a cohesive experience from the first touchpoint to the final event.
